#25 Audit your website copy like a PRO

How effective is your website for your interior design business? Ever had your site audited by a professional copywriter…meaning they audit your messaging and not the design portion? Want to learn what to look for when auditing your own website the way a professional copywriter would?

Today’s episode is a must-listen! I’m going to teach you my web copy audit method, which I use as a copywriter and messaging strategist working exclusively with designers.

Why do a website audit of your copywriting

Looking at your interior design website from the lens of a copywriter is different than looking at it from the lens of a web designer. Web designers focus on design elements, fonts, how the copy is organized on a page, and loading speed, among other important things.

As a copywriter, I first and foremost look for strategic messaging and emotional resonance with your ideal audience. Here are some of the critical questions I ask during a website copy audit:

• What’s the first thing your website visitors see when they land on your homepage?
• What do they see next?
• Are you able to capture their attention with the first words displayed above the fold?
• Do the words resonate and create a connection?
• Does your content attract your ideal audience, or just about anyone?
• Does the content compel your website visitors to act and reach out?
• Does your website effectively tell your story?
• Does it show the value you bring to your clients?
• Is your differentiator highlighted in the copy?

These are just a few of the many questions I ask when auditing a website for my interior design clients.

What you’ll learn in this episode:

• What to do before you audit your website: Preparation is key. Learn what steps to take before diving into your website audit.
• Understanding your ideal audience: Discover the crucial information you need about your audience to assess your website’s effectiveness.
• The User Journey Map: Learn what a user journey map is and why it’s important for your website audit.
• The 17 elements of a web copy audit: Get an inside look at the 17 critical elements I evaluate when auditing an interior design website, all part of my comprehensive web copy checklist.

Need help with your website messaging? Let’s connect.