WEBSITE COPYWRITER AND SPEAKER

Looking for a fun expert speaker for your interior design event or podcast?
I'm your girl.

Hey, I'm Masha. I'm an interior design website copywriter and messaging strategist who can…

Mic-drop messaging wisdom on your podcast that gets your interior designer listeners actually excited to do marketing

Get everyone scrambling to jot down lightbulb moments at your interior design event, conference or tradeshow

Lead a series of valuable workshops your interior design membership community will love

BOOK MASHA TO SPEAK

Podcasts I've guested on

Presentations, panels and workshops I've done

By day, I write website copy for interior designers using my signature voice of customer framework.

Also by day, I help YOU become the talk of the town with value-packed presentations, customized for your audience.

Here are topics I loooooove to talk about

01

Messaging strategy

Perfect for interior designers who struggle to distill the right message to attract their ideal clients.

02

Website copywriting

From biggest website mistakes designers make to website must-haves and things to consider before a rebrand.

03

Ideal customer research

How to unearth what your ideal clients actually care about through voice of customer research and client interviews.

04

Niching down in interior design

My personal journey to specialize in interior design, plus tips for choosing your niche within interior design.

05

Establishing an emotional connection with your audience

Discover how to communicate your brand story, use customer testimonials as social proof, and leverage audience audience insights in copy.

06

Building trust on your website

Learn what things signal trust on your website, how to connect on a personal level, articulate your unique value proposition and display social proof in your messaging.

07

Brand voice

Using your brand voice to set your interior design brand apart from your competition.

08

The entrepreneurial journey

The ins and outs of running your own online business, challenges, truths, and helpful tips.

Ways to invite me to speak or teach

I can be your

podcast guest

Practical and bite-sized marketing advice tailored for interior designers - distilled into one value-packed hour.

I can teach an

interactive presentation

Practical and bite-sized marketing advice tailored for interior designers or creative entrepreneurs -
distilled into one value-packed hour.

I can lead a

half-day workshop

An interactive half-day workshop, packed with practical knowledge bombs on a topic that would be most interesting and relevant to your audience.

"Masha's talk is one of the most watched and shared webinars we've ever done."

"We had Masha speak to our 10,000+ designers about building trust online. She was fantastic.

In short, the words you use online matter. The wrong words lead to low trust which leads to low engagement and conversions… Masha gets it and more importantly, she can help you solve this problem!"

- Chad Smith, Side Door

"I was so impressed with Masha, I hired her to help me with my own web copy immediately after we stopped recording."

Masha was a great guest speaker and added tons of value to my audience of interior designers. Her expert insights into how copy can elevate your brand is invaluable to design firm owners regardless of their stage of business.

- Rebecca Hay, Resilient by Design Podcast

"If you want a professional speaker who isn't afraid to talk human and will blow your audience away with a dozen new ideas, book Masha. You won't regret it."

"Masha was not only a delight to speak with on our podcast, but she was also an excellent teacher and dare I say "thought leader" who showed up 100% for our audience.

She's down-to-earth and not afraid to talk about the good, bad, and horrible parts of business and marketing, sharing her own unique experiences along the way. She brings a wide breadth of experience as a business owner, marketer, and copywriter."

-Kira Hug, The Copywriter Club Podcast

"Masha was a perfect guest for the Design Curious Podcast."

"Her REVEAL framework really helped to break down the best steps to capture and nurture your audience from website through project completion. Her expertise in the area was obvious and approachable.

I enjoyed our conversation and even found ways to apply what I learned from her to my own website. Highly recommend!"

- Rebecca Ward, Design Curious Podcast

Wanna chat?

I'd be honored to be invited to your event as a guest expert.

Reach out to set up a quick intro call to ask questions and gauge if we're a good fit.

"I highly recommend Masha as a speaker who brings value every time."

"Each month, without fail, Masha brings a wealth of knowledge, enthusiasm, and creativity to our monthly Facebook Live sessions, engaging our audience with invaluable tips on crafting compelling website content that truly converts.

Thanks to Masha's contributions, our Live sessions have become a cornerstone of our community's learning journey. Her expertise has helped countless interior designers and businesses refine their messaging, resulting in improved engagement and conversions on their websites."

- Nancy Ganzekaufer, The Interior Design Business Forum

"I was thoroughly impressed by the depth of insight and practical advice Masha provided during the workshop."

"We hosted a workshop on messaging fundamentals for our community of interior designers at DesignFiles. Masha's approach to live auditing real interior design websites of our members and offering tangible improvements was not only enlightening but also immediately actionable.

We are grateful for the expertise and enthusiasm Masha brought to DesignFiles' members and look forward to future collaborations."

- Sheilah MacSporran, CEO + Co-Founder, DesignFiles

"Masha knows her stuff… copywriting, brand voice, the interior design industry."

"We knew having her as a guest on our podcast to talk about niching down and her signature framework would be a win for our listeners. She did not disappoint."

- Rob Marsh, The Copywriter Club Podcast

Bios

Short bio

Masha Koyen is a messaging strategist and website copywriter for interior designers. Her signature 'REVEAL' process, a data-driven framework centered around client interviews gives her the intel she needs to write copy that magnetically (almost magically) attracts designers' dream clients.

Driven by coffee and an obsessive love of research, Masha lives in Toronto with her husband, three kids, and anti-social cat Bailey.

Long bio

As a published author and marketer, Masha's worked for the biggest multinational players like KPMG, Deloitte, Pearson, and OpenText. Now exclusively writing website copy for interior designers, she has helped her clients stand out in a crowded marketplace, gain brand messaging clarity, and articulate their differentiator in a truly compelling way.

Driven by coffee, bubble tea, and an obsessive love of research, Masha lives in Toronto and loves hanging out with her husband, 3 kids, and an anti-social Siamese cat Bailey.

You may have heard Masha speak on one of these popular podcasts: A Well Designed Business with LuAnn Nigara, Resilient by Design with Rebecca Hay, or The Business of Beautiful Spaces with Laura Thornton. Or maybe you attended her seminar at one of these industry events: International Window Coverings Expo 2024, MyDoma, SideDoor, and BOH.

Agency Bio

Content Vertical is a messaging and copywriting micro-agency that works exclusively with interior designers and interior design firms to help them stand out, get clarity on their brand messaging, and attract their dreamiest clients.

Founded by Masha Koyen in 2019, Content Vertical (aka Masha's pre-COVID baby) specializes in website copywriting rooted in audience insights gathered through in-depth client interviews. Why bother with interviews? It's the only way to produce copy that truly resonates deeply, emotionally, with the right people.

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