COPYWRITING FOR INTERIOR DESIGNERS
Brand-elevating, persuasive website copy
that books your dream projects and elevates you to the top of your ideal clients' hire list
That stunning portfolio you're working hard to build? It deserves equally hard-working website copy that:
- Makes YOU your ideal client's first choice
- Sets you apart as a trustworthy interior designer with a confident creative vision
- Earns you trust AND client work that feels good, not exhausting
Even if you don't have a billion awards under your belt (yet), you can wow your dream clients and book the bigger budget projects you want.
TRUSTED BY TOP DESIGN & BUILD EXPERTS
(aka my super awesome clients)
| Avenue Design Inc |
| Kelley Flynn Interior Design |
| Kendal Cavalieri Design |
| Night & Day Window Decor |
| Luxury Move Management |
| Collins & Co. Interiors |
| Maximum Design Build |
| Design Files |
| Garland Design Group |
| Erica Holmes Interiors |
| Bridget Ray Interior Design |
| Syntha Harris Interiors |
| Jennifer Wagener Interiors |
| Liv Interiors by Amanda Fasciani |
| Home House Interiors |
| Nancy Ganzekaufer Business Coaching |
| Zinnia Design Studio |
| Highglen Homes |
| Yassein Interiors |
| Avanti Designs Home Luxury Living |
| Contempo Building Corp. |
| Apex Design Build |
| Well Done Contracting Company |
You know it, your happy clients know it: You're a brilliant designer with a fabulous aesthetic and client approach.
But do a random Google search and it becomes embarrassingly obvious that your website may sound like EVERY OTHER DESIGNER on the planet.
Maybe...
- Your website isn't bringing in the affluent clientele you want to attract
- Your scrappy, aeons-old DIY website is way past its expiry date with a brand voice that feels flat and weirdly formal - not like you AT ALL
- You have lots of ideas floating around in your head, buuuut you struggle to put them into eloquent words
Instead of fumbling around for months (or… years?) to DIY your website copy
Get ready to go live with website copy that…
Emotionally
resonates
Get a clear, compelling brand story that connects with your dream clients and repels wrong-fit prospects.
Sounds like you
but elevated
Vibrant, witty, quirky, sophisticated - whatever you sound like, it's on the page and attracting the right clients.
Persuades
and sells
Hones in on your unique brilliance to sell to your dream clients with strategy and persuasion.
"Masha elevated my brand with her brilliantly crafted storytelling."
"Her meticulous analysis of my website, in-depth discussions about my background, work, and objectives, along with client interviews, showcased her commitment to understanding the essence of my company.
The investment was unquestionably worth it, and I wouldn't hesitate to recommend her. Masha's expertise is a game-changer!"
- Eva Healy, Avenue Design
"The copy she created for my website reflected exactly who I am, what my business is about, and the quality and detail is phenomenal."
"She definitely exceeded my expectations and I would refer her to everyone I know."
- Sarah Medina
"If you want your website to 'draw in' the customers... get in touch with Masha now!"
"She frames the wording to be attractive to the customer and draws them in to your business/website. We had her revamp our business networking group's mission and vision statements and everyone was wowed by the improvement in clarity and attractiveness of Masha's wording."
- Dr. Marco Caravaggio
THE GOODS YOU'LL BE GETTING
Your custom website copywriting project includes
- 1x questionnaire to understand your business and website goals
- 2x one-hour Strategy Calls to peel back the layers behind your business's vision and nail your brand story
- Up to 5 customer interviews and review mining to unlock the real reasons your clients love your work and their motivations for hiring you
- 5x pages (or more) of compelling, data-driven website copy (Home, About, Services, Portfolio and Contact)
- SEO optimization (including your meta description, H1, H2) to help your new pages rank on Google
- Design and UX recommendations
- In-depth customer research to understand what your ideal clients want
- Website strategy to improve your conversions of website visitors and UX (user experience)
- Competitive analysis to help you spotlight what makes your interior design service the perfect fit for your ideal clients
- Identifying the differentiator that'll fuel your messaging and attract your dream clients
- 2 x rounds of editing and revisions to get your brand new website copy sound just right
- Proofreading by a professional copy editor
REVEAL
aka how I write copy
A strategic framework for producing data-driven and brand-elevating website copy for interior designers
the framework
R
RESEARCH & DISCOVERY
Understanding your goals, your brand, its history, your signature offer and differentiator, as well as profiling your ideal customer.
E
EXTRACT KEY MESSAGING
Analyzing all available assets and gathered data to extract key messaging and accurately capture your brand voice.
V
VOICE OF CUSTOMER
Delving deeper into your clients' psychology with in-depth interviews. surveys, and customer reviews.
E
EVALUATE COMPETITION
Evaluating your competition and their market positioning to identify gaps and opportunities to elevate your brand.
A
ARCHITECTURE OF CONTENT
Strategically outlining your website content, defining the type, position and hierarchy of each message. In other words, I'll tell you exactly what words go where on every page of your website.
L
LANGUAGE & LAUNCH
Crafting a high-end website experience that blends persuasive, data-driven, and brand-elevating web copy with a smooth user experience - launched with impact to draw in your dream clients.
is this for you?
This is the perfect package for you if YOU are ready to...
- Position yourself as an expert and the perfect choice for your ideal clients
- Land affluent clients who value your expertise - consistently
- Feel proud of your website - and trust it's selling for you for the years to come
"One of the best investments I made in my business all year!"
"Masha researched my industry and niche thoroughly, captured my voice immediately and even gave me fun ideas to make the copy and design of my website even more interesting.
She is so easy to work with, and so incredibly thorough!"
- Teresa Schlup, Caffeine Creative
"She understood my struggles and needs before she even knew me. I was immediately sold, and I knew that THIS is how I wanted people to feel when they come to my website."
"I'm so happy I found Masha! She is extremely thorough, communicative, has incredible attention to detail, and the way she writes is as if she was right in my head. I can't recommend her enough!"
- Veronica Kucherov, Vogue Art Photography
"SOUNDS EXACTLY LIKE WHAT I NEED!"
Let's talk investment
$6,500
OR
2 equal payments of
$3,250
Your deliverables:
- A client questionnaire
- 2 x one-hour strategy calls
- 5 pages of compelling, data-driven copy
- SEO optimization
- Up to 5 client interviews
- In-depth customer research
- Website strategy
- Competitive analysis
- Voice of customer research
- Design and UX recommendations
- 2 rounds of editing and revisions
- Professional proofreading
"Thank goodness I hired Masha!"
"Somehow she was able to sift through all of my inputs to produce the most accurate, concise and well written copy to speak to my audience. I am so grateful and thrilled with the result. She is also a delight to work with!"
- Gaddah Yassein, Yassein Interiors
I was pretty much sold after I heard Masha on Resilient by Design podcast but once I spoke with her in person, I decided on the spot that Masha was exactly what I needed"
"Her process is exceptional! She takes a ton of time researching and digging deep into the brand's voice to ensure she gets the copy just right."
- Amanda Fasciani, Liv Interiors
"Masha exceeded my expectations."
"It was an absolute pleasure working with Masha on my website! She is very professional and knowledgeable in her area of expertise.
I was thankful for the many valuable suggestions that she provided along the way. I was extremely satisfied with the end results which exceeded my expectations."
- Anya Fedontchouk
IF YOU'VE SCROLLED ALL THE WAY DOWN HERE, you must mean business.
Which means you're EXACTLY the kinda designer I love working with!
Hop on zoom for 30-min with me.
It's casual, it's easy, and there are no strings attached. I promise.
"Masha was really easy to work with."
"We were really impressed by her level of insight and research. I would highly recommend her services to anyone looking for an amazing copywriter that will help you really get your messaging out there.
- Manuel Guillen, Contempo Building Corp
"She was very detailed and the website copy felt like me!"
- Patricia Knight, Zinnia Design Studio
"I would give Masha 10 stars!"
"Masha makes everything easy and her work is perfect!"
