BRAND VOICE FOR INTERIOR DESIGNERS
DISTINCT VOICE and POINT OF VIEW FOR DESIGNERS
who want instant clarity on their unique brand DNA and for marketing to feel easier, forever
Your fabulous work and unique aesthetic speak for itself. But if you're honest, when it comes to translating that uniqueness into words that sell… you hit a roadblock.
It's time to:
- Get to the root of what makes you truly different
- Eloquently describe how you bring value to your clients with an irresistible elevator pitch
- Make your life easier with a messaging guide that helps your content creators and virtual assistants write in your voice perfectly, every time
TRUSTED BY TOP DESIGN & BUILD EXPERTS
(aka my super awesome clients)
| Avenue Design Inc |
| Kelley Flynn Interior Design |
| Kendal Cavalieri Design |
| Night & Day Window Decor |
| Luxury Move Management |
| Collins & Co. Interiors |
| Maximum Design Build |
| Design Files |
| Garland Design Group |
| Erica Holmes Interiors |
| Bridget Ray Interior Design |
| Syntha Harris Interiors |
| Jennifer Wagener Interiors |
| Liv Interiors by Amanda Fasciani |
| Home House Interiors |
| Nancy Ganzekaufer Business Coaching |
| Zinnia Design Studio |
| Highglen Homes |
| Yassein Interiors |
| Avanti Designs Home Luxury Living |
| Contempo Building Corp. |
| Apex Design Build |
| Well Done Contracting Company |
Let's take the mumbo jumbo in your brain and turn it into words that sell
You have all of these ideas and thoughts swirling around in your head. But:
- There feels like a massive gap between how you want to be perceived and what your messaging actually says
- It comes out a mess of rambly thoughts or not at all
- You're too close to it - you've tried DIYing your messaging but you don't actually know what makes you different
- It feels impossible to communicate the thousands of skills, experiences and talent you have and package it all up succinctly
- You're not comfortable tooting your own horn and when you write, it comes out strangely formal and boring - you sound like a totally different designer to the one your clients meet!
- You keep telling yourself you're going to carve out time to do this important messaging work but find every reason not to do it
- You're sick of trying to figure out all this marketing stuff yourself - you want to hire support you don't have to micromanage
Say goodbye to muddled, confusing, bland messaging
Get a brand voice and messaging guide that…
Succinctly captures your brand's DNA
Pinpoint what makes your interior design brand unique: your voice, personality, values, ideal clients, core stories, and language - everything!
Fuels your messaging
Packed with everything you need to ensure consistency and authenticity in every word and image you ever publish associated with your brand.
Makes your life easier
Make outsourcing content creation a breeze. Bring new hires up to speed fast without having to over-explain how you sound - hello, instant clarity!
THE GOODIES YOU'LL BE GETTING
Your Brand Voice and Messaging Guide includes
An easy-to-use brand document that spells out everything you and your team need to know to represent your brand seamlessly online, including:
- Brand vision
- Mission
- Brand values and beliefs
- Elevator pitch
- Bios - short, long and for socials
- Unique value proposition
- Brand story
- Core brand stories
- Brand personality
- Audience personas
- Key testimonials
- Signature services
- Brand voice
- Vocabulary
- Syntax
- Key messaging pillars
- Style guide
- Recommendations for next steps to get the most out of your guide
"How will I use
my messaging guide?"
You'll be reaching for your messaging guide ALL.THE.TIME. And you'll be so glad you have it handy. Think anytime you:
- Speak at a conference
- Write a social media post
- Start an email list or write to your database
- Submit a project to an industry publication
- Create brand partnerships and collaborations
- Update your website messaging
- Need a jumpstart to brainstorm content ideas
- Hire someone who needs to know the ins and outs of your brand
- Go to a networking event - and need a super succinct, impactful way to explain how your work is different vs. introducing yourself just as an interior designer)
is this for you?
This is the perfect package for interior designers who want…
- A voice, messaging and brand story that sets you apart from other interior designers and grabs your ideal clients' attention
- Confidence in knowing what to say and how to say it eloquently in a way that resonates with the right people
- Content writers you hire to be able to pick up and run with your brand voice without hesitation so they can produce messaging that actually sounds like you
"Masha spins all of the little unique nuances of what makes you different and focuses on what she knows clients are looking for."
"She gives you an eloquent and detailed view of all of the things that make you uniquely you. And she has a really good insight on the industry from the designer's perspective but also from the client's perspective, what you need to say for the client to understand and appreciate [the work]."
- Eva Healy, Avenue Design
Masha did an amazing job at truly getting to the core of our message."
"Masha did an amazing job at truly getting to the core of our message. She easily took our ideas and turned them into copy gold."
- Sarah Durnez, E-Design Association
"I highly recommend her to any small business owner looking to elevate their messaging!!"
"Masha's copy audit was extremely thorough and personalized. I was able to dive right into making copy updates to my website with confidence. Masha is very talented at what she does and I highly recommend her to any small business owner looking to elevate their messaging!!"
- Rebecca Hay, Rebecca Hay Designs
"Masha's work blew me away!"
"I hired Masha to write a bio for me. I needed someone to take all my various skills and background and write with concision. She blew me away! With only a short consultation, she wrote about me like she knew me all my life.
Not only that, my bio reads as someone who is approachable but also and expert in my field."
- Carly Sullens Photography & Inspired Photo Artists
"Masha has done a wonderful job capturing our brand voice."
"We highly recommend Masha for interior designers and other home décor professionals in the industry."
