Rebranding. It’s more than just a fresh logo or a new color palette; it’s a complete overhaul of how you present yourself to the world. It’s about redefining your identity, realigning with your core values, and setting the stage to attract your dream clients. For any interior designer contemplating this monumental step, today’s episode is a treasure trove of insights and real-world experiences.
This week, I had the pleasure of speaking with Amanda Fasciani, the creative force behind Liv Interiors in Toronto, who recently went through a transformative rebrand.
If you’re considering a rebrand, you’ll want to hear about Amanda’s journey—the triumphs, the challenges, and everything in between. She’s here to lay it all out—the good, the bad, and the unexpected hurdles she faced along the way.
But before we dive in… Are you on my email list? Every Friday, I send out no-fluff, actionable marketing advice tailored specifically for interior designers. It’s packed with strategic tips you can implement right away to elevate your business. No sales pitches, just pure value. Sign up here – it’ll help you to transform your marketing.
The hard truths and sweet rewards of rebranding
Rebranding is not for the faint of heart. It’s a process that demands time, effort, and sometimes a significant investment. But the rewards? They’re unparalleled. When you rebrand, you get to decide exactly how you want to be perceived by your ideal clients. It’s your opportunity to differentiate yourself, to align your brand with your business goals, and to create a lasting impression.
In this episode, Amanda Fasciani, owner of Liv Interiors, joins me to discuss her rebranding journey. We’ll explore the steps she took, the experts she hired, and the lessons she learned. Amanda’s story is a testament to the power of a well-executed rebrand.
What you’ll learn in this episode:
- The catalyst for rebranding: Discover how a dream project prompted Amanda to rethink and redefine her brand.
- Steps in the rebranding process: Learn about the meticulous steps Amanda took, from research and soul-searching to hiring the right experts.
- Importance of brand voice: Understand why Amanda prioritized defining her brand voice and messaging before focusing on visuals.
- Challenges faced: Hear about the financial and workload challenges Amanda encountered and how she managed them.
- Success tips: Gain practical advice from Amanda for designers considering a rebrand.
Need help with your rebrand? Let’s connect.
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