WEBSITE COPYWRITING SUCCESS STORY
Zinnia Design Studio
Boutique residential interior design studio in Philadelphia
challenge
Patricia Knight of Zinnia Design Studio, came to Masha in the process of transitioning her design work hobby into a small business that needed a fabulous website. As a new business owner and no existing online presence, she first needed clarity on her positioning in the marketplace and the development of her brand voice.
solution
- Strategic project briefing to uncover brand story, voice, key competitors, and the point of brand differentiation
- A series of client interviews to discover audience pain points, aspirations, and ideas that resonate
- Brand new website messaging with a clearly articulated X factor
RESULTS
After an initial strategic briefing session with Patricia to delve deeply into her brand's identity, Masha worked with Patricia to clarify her vision, values, and the unique elements that set her studio apart from the competition. She crafted a narrative that reflected the elegance, sophistication, and high-touch nature of Patricia's designs. The audience insights collected through client interviews were crucial in shaping Zinnia Design Studio's brand voice that not only spoke directly to their high-end clientele but also mirrored the bespoke, indulgent experience her design services offer.
CLIENT
words
"Great experience! Masha was very detailed in gathering the information to inform her work, so that the end product felt like me!"
