WEBSITE COPYWRITING SUCCESS STORY
Bridget Ray Interior Design
Full-service residential design studio for new builds, remodels, furnishings and décor services in Lake Mary, Florida
challenge
Faced with a complete rebrand of her business, Bridget realized she needed help with her interior design website and brand story. With different ideas and thoughts swirling around in her head, like many designers, she felt a mental block and resistance when it came to translating her vision into succinct copy.
While she needed a brand new website, she also wanted to make sure the copy felt authentic and didn't sound like any other designer.
solution
- Comprehensive project briefing to uncover the core story, capture brand voice and personality, and identify a clear differentiating factor.
- In-depth audience research to develop a clear profile of her target market, their challenges, and aspirations.
RESULTS
After Bridget filled out a comprehensive project brief, she and Masha met for a thorough strategy session to explore the designer's rich past, her various experiences, and the bold, dramatic aesthetic that set Bridget Ray from her local competition in Florida.
The result? Website copy that feels fresh, dramatic, and full of personality, like Bridget herself.
Every every word and every message across the core pages of Bridget Ray Interior Design website is intentional to attract specific kinds of clients: stylish, affluent couples with a unique taste palette and lifestyles seeking to refurnish their luxurious homes via high touch, nuanced design service.
Sophisticated maximalist in everything, Bridget's about page is especially noteworthy, painting a vivid picture of the fearless visionary inside and outside of her studio.
CLIENT
words
"I needed help with getting my new website content that was in my head written in a manner that was eloquent, aligned with my brand, and included SEO formatting. Masha blew this out of the water! When I received my first draft, I got chills (good ones)....it was so on target with what I wanted it to do. She totally "got" it! She perfectly captured my brand story.
Masha's process is very organized and easy to follow. She took the time UP FRONT to understand me, my business and my goals. I am beyond thrilled with my results."
