WEBSITE COPYWRITING SUCCESS STORY
Kelley Flynn Interior Design
Residential interior design studio serving the San Francisco Bay Area
challenge
After hearing Masha speak on Business of Home webinar, Kelley immediately reached out to hire Masha write copy for her interior design website.
Despite Kelley's impressive 17 years of experience, her existing site failed to convey her unique value proposition. It lacked clarity in showcasing her specialization: modernizing traditional homes while preserving their timeless charm. This gap prevented her from effectively marketing her niche and attracting her desired clientele.
Masha's goal was to capture this distinctive differentiator in Kelley's new website copy, ensuring that it accurately told her story and appealed to the right audience.
solution
- Strategic project briefing to uncover the brand story, capture voice, assess competition, and crystalize the point of brand differentiation
- A series of client interviews to better understand the ideal audience and their challenges and aspirations
- Brand new website messaging with a clearly articulated story and differentiator
RESULTS
Kelley appreciated Masha's systematic process, gaining clarity through comprehensive questioning that was crucial to the research and discovery phase. This approach helped Kelley's brand story shine on her beautifully revamped website.
The new copy showcases Kelley's distinctive voice and perspective, setting her apart in the competitive San Francisco Bay Area market. More importantly, it evokes a feeling and emotion that resonates deeply with the affluent clientele she aims to attract.
CLIENT
words
"Masha has a system that helps you think through your branding. She asks the questions to get to the essence of your brand.
I needed someone in this industry. Masha specializes in interior design. She's got insight and industry knowledge. Design world is not a foreign language to her and I didn't want to have to educate somebody.
Masha was able to help me bring my personal story to the forefront of my web copy so that my ideal clients could get a sense of me and the projects that I love working on, but also my approach, systems, and my personality."
