WEBSITE COPYWRITING SUCCESS STORY
Garland Design Studio
Interior design and landscape design firm serving Boulder to Denver, Co and beyond
challenge
Accustomed to managing everything herself, Susan of Garland Design Group wanted to elevate her business and attract her ideal clients. She needed messaging that would reflect the studio's capabilities while resonating with higher-end clientele. The challenge was to highlight the business's evolution and communicate studio's specialty in a compelling fashion.
solution
- Comprehensive discovery and strategy session to clearly articulate the brand story, capture voice and personality, and identify differentiators.
- Conducted an in-depth SWOT and competitive landscape analysis.
- Held a series of customer interviews to gain deeper insights into Garland Design Group's target audience.
- Created brand-new website messaging with a compelling brand positioning.
RESULTS
A natural storyteller, Susan wanted her website to convey a narrative that goes beyond simply outlining their services. Through Masha's systematic process, the website now tells a compelling story with a soul, inviting the audience to connect with the human side of the brand. It creates a strong emotional connection that resonates with the target audience, building trust and loyalty with the higher-end clientele that Susan aims to attract.
The cherry on top: Masha helped Susan coin "Connected Living"-- a signature term for her design philosophy, which has since become a core element of the Garland brand.Â
CLIENT
words
"I cannot recommend Masha enough. She was so thorough and easy to work with. I loved her process of interviewing some existing clients of ours to make our story even more personal. I cannot wait to have our new website up and share the beautiful words she crafted to tell our unique story."
