WEBSITE COPYWRITING SUCCESS STORY
avenue design inc
Full-service interior design studio with HQ in Oakville, ON, serving internationally
challenge
Avenue design inc was already a highly successful interior design business in Toronto and the GTA when Eva, the principal designer, first reached out to Masha. Eva's goal was to scale her client base and align her website messaging with the high-caliber clientele she enjoyed working with.
solution
- Comprehensive project briefing to clarify the brand story, capture voice, analyze competition, and crystalize the point of brand differentiation
- A series of strategic client interviews to understand the mindset of Eva’s ideal audience and their challenges and aspirations
- Brand new website messaging with a succinctly articulated story and differentiator
RESULTS
A strong believer in a solid process behind stunning design, Eva collaborated with Masha on numerous conversations and research sessions to identify the studio’s unique approach as its key differentiator. While the firm's design aesthetic was impressive enough, Eva and Masha understood the need to dig deeper and identify a distinctive competitive edge. Which they did.
When they pinpointed this differentiating factor, Masha highlighted it prominently, even helping Eva coin a signature name for the process—ELEVATE. This design ethos brought a clear, compelling identity to the studio's operations.
Today, avenue design inc has a captivating story and a clearly defined process on their website that fully showcases the firm's unique value.
CLIENT
words
“I had the pleasure of working with Masha from Content Vertical as my copy editor, and I must say she is a true word ninja! Her meticulous analysis of my website, in-depth discussions about my background, work, and objectives, along with client interviews, showcased her commitment to understanding the essence of my company. Armed with this knowledge and industry expertise, Masha worked her magic and elevated my brand with her brilliantly crafted storytelling.
The investment was unquestionably worth it, and I wouldn't hesitate to recommend her. Masha's expertise is a game-changer!.”
