WEBSITE COPYWRITING SUCCESS STORY
Maximum Design Build
Design build and general contracting firm serving Toronto and the GTA
challenge
After operating for 10 years solely on referrals and word of mouth, Max from Maximum Design Build was ready to create his first website. He needed a platform to tell his story, highlight his expertise in general contracting and custom home building, and attract his ideal audience.
solution
- Conducted a strategic discovery and strategy session to clarify the brand story, capture voice and personality, and identify the firm’s differentiator.
- Carried out comprehensive research and surveyed past clients to gain deeper insights into the audience and their experience working with Max.
- Developed new website messaging that compellingly positions the brand.
RESULTS
Max views himself as an artist when it comes to custom home building and renovations. However, in the competitive Toronto market, general contractors tend to blend in. By collaborating closely with Max, Masha identified his unique differentiator: a boutique general contracting firm with meticulous attention to detail, which larger general contracting companies often overlook and typical solopreneurs don’t have the capacity and experience to truly consider.
The result is a strategic and visually appealing website with messaging that clearly conveys the value his clients can expect and why Max is the preferred general contractor for many homeowners in Toronto and the GTA.
CLIENT
words
"I am very old school when it comes to online anything, so I’m thankful that I had a copywriter who made the process of setting up the online foundation for my business easy.
Masha truly captured my voice, my work ethic and my process in a way that sounded true to me. She took ideas from my head and made them understandable for the people that I'm trying to reach and appeal to.
I loved how she so accurately described not only my building but also my customer service approach to renovation and custom build projects. She found just the right words to communicate the essence of my work and how I feel about what I do.”
