WEBSITE COPYWRITING SUCCESS STORY
Kendal Cavalieri Design
Full-service kitchen designer in Buffalo, NY
challenge
Kendal came to Masha as a referral from Nicole Heymer of Glory & Brand who consulted the NY designer on her interior design website.
Masha’s goal for the complete website content rewrite was to identify Kendal’s target audience and address their questions, overcame objections, educate them on the process of working with an interior designer (since many of them have never had that experience), and ultimately entice them to reach out.
solution
- Comprehensive project briefing to clarify the brand story, capture voice, analyze competition, and crystalize the point of brand differentiation
- Carried out comprehensive research to gain deeper insights into Kendal’s audience.
- Developed new website messaging that clearly articulates the Kendal Cavalieri Interiors brand differentiator.
RESULTS
It’s pretty clear that Kendal Cavalieri is passionate about functionality, believing that a well-designed kitchen or bathroom should not only look stunning but also function flawlessly.
Masha's developed website messaging that highlighted these strengths on Kendal's new interior design website, emphasizing her kitchen design certification and deep understanding of how properly designed spaces should work, look, and feel.
The brand story is now amplified, showcasing Kendal's rich experience, peppered with social proof to immediately build trust with visitors.
More importantly, the website messaging clearly communicates why Kendal is the go-to designer for kitchen and bathroom design in New York.
CLIENT
words
“I am very pleased with the outcome of my website copywriting project.”
