WEBSITE COPYWRITING SUCCESS STORY
Yassein Interiors
Full-Service Interior Design Studio in Whitby, ON
challenge
After the pandemic hit, Gaddah of Yassein Interiors seized the opportunity to reassess the trajectory of her business. She sought to attract a higher caliber of clients and needed Masha's expertise to revamp her website messaging. The goal was to articulate her strengths, forge a connection with ideal clients, and inspire visitors to reach out.
solution
- Conducted a strategic discovery and strategy session to clarify the brand story, capture voice and personality, and identify the firm’s differentiator.
- Carried out comprehensive research to gain deeper insights into the audience..
- Developed new website messaging that compellingly positions the brand.
RESULTS
Gaddah likened the thorough information-gathering process with Masha to therapy, where she had to reflect deeply and make meaningful discoveries about her brand and target audience. The end result is new website messaging that feels authentic, resonates with her ideal clients, and highlights her expertise.
CLIENT
words
"I had been struggling with my messaging and copy leading up to a website redesign. Thank goodness I hired Masha! Somehow she was able to sift through all of my inputs to produce the most accurate, concise and well written copy to speak to my audience. I am so grateful and thrilled with the result. Of course, she is also a delight to work with!”
