WEBSITE COPYWRITING SUCCESS STORY
Contempo Building Corp.
Design & Build General Contractor in the GTA and beyond
challenge
Not happy with their existing website, Manny and Jose of Contempo Building Corp. brought Masha on board to help with their website strategy and copywriting. Their primary challenge was that the website messaging was attracting window shoppers instead of the high-caliber clients they enjoyed working with. It also failed to compel visitors to take the next step.
solution
- Strategic project briefing to discover the company’s story, capture Contempo’s voice, assess competition, and articulate the point of brand differentiation
- A series of client interviews to better understand the ideal audience and their challenges and aspirations
- Brand new website messaging with a compelling story and an emotional connection to the company’s ideal clients
RESULTS
After interviewing Contempo's ideal clients, Masha gained clarity on the firm's target audience and how to tailor the messaging. The challenge was to craft messaging that resonated with three distinct audience types that the design and build firm aimed to attract.
Today, the new website messaging not only resonates with each audience group but also highlights Contempo's credibility and educates visitors on their comprehensive construction process and unique design-first approach.
CLIENT
words
“Masha was really easy to work with. We were really impressed by her level of insight and research. I would highly recommend her services to anyone looking for an amazing copywriter that will help you really get your messaging out there.”
