WEBSITE COPYWRITING SUCCESS STORY
Apex Design & Build
Full-service design & build of healthcare facilities across the US and Canada
challenge
Apex founders, highly specialized experts in medical design & build, came to Masha wanting to fully revamp the messaging on their corporate website to resonate with their target audience. Pivoting their services, expanding into new markets, and growing internationally, the new messaging needed to address the different needs of the market and gain the trust of a diverse group of service providers from independent medical practitioners to big hospitals.
solution
- A series of strategy meetings and project briefing to uncover the core story, understand the healthcare sector, capture brand voice and personality, and identify a clear differentiating factor.
- Development of the comprehensive content strategy, including competitive analysis, market positioning, marketing asset audit and future forward content direction.
- In-depth audience research to develop a clear profile of Apex target market, their challenges, and aspirations.
RESULTS
Sorting through 35 years of impressive company history and incredible healthcare construction projects, Masha developed strategic messaging for the new website.
Today, the copy on their new website clearly positions Apex as the go-to partner for healthcare and medical facility design and builds.
The website messaging also highlights the key differentiator of the firm, Apex’s integrated design and build approach that combines architecture, design, and construction under one roof. More importantly, it does so by considering and addressing the ideal client needs so that when the website visitors land on the site, they feel seen, heard and understood.
CLIENT
words
"tbd"
