WEBSITE COPYWRITING SUCCESS STORY
Highglen Homes
Custom home builder and land developer in Toronto and the GTA
challenge
When the third generation of this family-owned custom home builder joined the team, Highglen Homes recognized it was time for a comprehensive rebrand and a new modern website. Their previous site was outdated, lacked compelling copy, and didn't effectively showcase the company's competitive edge.
Although the builder had thrived on word-of-mouth referrals for years, clients increasingly demanded an online portfolio to demonstrate Highglen's capabilities.
Masha's objective was to develop new website messaging that would emphasize Highglen's expertise and credibility, and educate potential clients on the unique benefits of working with them.
solution
- Comprehensive project briefing to articulate the brand story, capture voice, analyze competition, and crystalize the point of brand differentiation
- A series of strategic client interviews to learn about the client experience of working with the Highglen team
- Brand new website messaging which succinctly communicates the brand essence
RESULTS
From the outset of this copywriting project, Masha identified Highglen's 50-year legacy and family-owned business model as crucial differentiators. These elements became the centerpiece of the messaging strategy, not only because they were significant to the company's founders but also because client interviews confirmed their importance to Highglen's ideal audience.
Today, the new website messaging proudly emphasizes the company's distinctive advantage, outlines its core competencies, and forges an emotional connection with website visitors.
CLIENT
words
"TBD"
