WEBSITE COPYWRITING SUCCESS STORY
Syntha Harris Interiors
Full-service boutique design firm serving Northern Virginia and South Florida
challenge
After taking a career break for a few years, Syntha Harris was eager to resume her interior design work, shifting focus from upscale children's play areas to full-service interior design.
Although she enlisted a marketing agency to handle her rebranding, she quickly realized that messaging strategy and copywriting wasn't their strong suit. She found Masha through her website designer.
Masha's goal was to emphasize Syntha's two decades of experience in the fashion industry and the impact it had on her interior design career, highlighting the unique value she could offer to her clientele.
solution
- Conducted research and discovery through in-depth conversations to better understand Syntha's story, design capabilities, and unique voice.
- Fully revamped the website content to communicate the firm's strengths and differentiators.
- Created a new lead magnet to expand the firm's email list.
RESULTS
Few interior designers have a past as richly diverse as Syntha's. Her experience as a runway and print model in the fashion industry shaped her distinctive approach to design. Recognizing fashion's ongoing influence on Syntha's work, Masha crafted a messaging strategy that positioned it as the defining differentiator for Syntha Harris Interiors.
Masha created brand-new website messaging for the firm, clearly outlining its full suite of services and emphasizing Syntha's exceptional design capabilities. She carefully shaped Syntha's unique design philosophy while embedding trust-building language into each core page, ensuring that clients are captivated by the firm's story and reassured of its expertise. This comprehensive approach brought clarity and distinction to the Syntha Harris Interiors brand, creating an emotional connection with its ideal audience.
CLIENT
words
“Working with Masha and Content Vertical has been one of the greatest experiences I have had when designing my new website. I am a very discerning client and she went well beyond my expectations. I can't recommend her highly enough. She was incredibly responsive, efficient, and professional (along with having an amazing writing style).
Her initial conversation with me was by phone and it was very extensive, the point... she got to know me, understand my "brand", and what I was looking to achieve. She captured this in each word that was written - in my voice, my message, and my style. Simply said, you won't find a better SEO and copywriting company than Content Vertical to work with.”
