WEBSITE COPYWRITING SUCCESS STORY
Liv Interiors
Full-service interior design firm specializing in large-scale renovations and new builds in Toronto
challenge
When Amanda approached Masha, Liv Interiors was at a turning point. After 21 years of designing deeply personal homes and managing intricate renovations, Amanda’s work had earned her an impeccable reputation. But her website wasn’t telling the same story.
The messaging didn’t reflect the emotional impact she created for her clients – the kind that made them walk into their homes and feel, “This is everything I dreamed of.”
Amanda needed a website that could capture her expertise, her warmth, and the transformative experience she delivers, all while speaking to her ideal clients: established homeowners planning life-changing renovations or new builds.
solution
- Conducted extensive client interviews to understand what makes Liv Interiors special - discovering that Amanda's clients often felt a deep, personal connection to their newly designed spaces, describing them as 'pinch me' moments."
- Through discovery sessions and voice-of-customer research, uncovered Amanda's unique strength: her ability to blend high-level technical expertise with a warm, approachable style that makes the design process both professional and enjoyable.
- Developed strategic messaging that communicates Liv Interiors' full-service capabilities while highlighting Amanda's personalized approach - attracting clients who want both expert project management and an engaging, collaborative design experience.
- Created website copy that authentically captures Amanda's professional-yet-personable brand voice, clearly positioning Liv Interiors for substantial renovation and new build projects.
RESULTS
Amanda’s new website finally tells the story her work has always deserved. It highlights the heart of Liv Interiors – creating spaces that make clients stop in their tracks and think, "I can’t believe this is my home."
The standout headline, "Experience 'pinch me' moments every time you come home," came straight from a client’s own words, proving the power of listening to real client experiences. By weaving authentic client language into the copy, the website resonates with homeowners who value both the emotional and practical aspects of their renovation journey.
The refreshed messaging leaves no doubt about Liv Interiors’ full-service expertise, from large-scale renovations to new builds, while perfectly capturing Amanda’s approachable, collaborative style.
The result? Digital home base that connects with the right clients – homeowners ready to invest in spaces that feel like home, now and forever.
CLIENT
words
"I was pretty much sold after I heard Masha on Resilient by Design podcast but once I spoke with her in person, I decided pretty well on the spot that Masha was exactly what I needed.
Masha was exactly what I needed. She was a pleasure to work with and super organized. Her process is exceptional! She takes a ton of time researching and digging deep into the brands voice to ensure she gets the copy just write. What I loved and thought was so different about her process is she took the time to interview past and current clients of mine and really dove deep to learn more about their experience working with me as well as their reasoning for wanting to hire a designer in the first place.
I can't say enough good things about Masha other than I highly recommend her and it'll be the best investment you make for your business and brand."
