WEBSITE COPYWRITING SUCCESS STORY
Avanti Designs
Family owned and operated full service workroom in Dallas
challenge
I feel like I have so much to say, but the right words are just out of reach," Nohemi DiMaggio shared when we first spoke about Avanti Designs. After 30 years of perfecting her craft and growing a successful family business, she knew her expertise deserved a platform that reflected her true value.
The challenge wasn’t just about finding the right words; it was about telling the right story – one that honored Avanti’s legacy as a family-run workroom and showcased their unparalleled attention to detail. Nohemi and her daughter Karen wanted to connect with two distinct audiences: retail clients looking for custom, high-end window treatments and interior designers searching for a trusted, full-service partner who could seamlessly execute their visions.
Although Nohemi and Karen had recently invested in stunning branding and website design, the messaging still felt incomplete. It wasn’t capturing the heart of their family story, the depth of their expertise, or the personal touch that sets them apart. Nohemi needed their website to immediately communicate their value to both audiences and help them see Avanti Designs as the go-to resource for luxury custom window treatments and upholstery.
solution
- Conducted interviews with Avanti’s retail clients and one of their interior designer partners to understand what makes working with Avanti Designs and specifically with Nohemi and Karen so special from both perspectives.
- Developed messaging that bridged the gap between two key audiences – retail clients and trade professionals – ensuring the website spoke directly to their unique needs while highlighting Avanti’s full-service capabilities.
- Highlighted Avanti’s deep-rooted family values, blending professionalism with a warm, approachable tone to authentically tell their story.
- Emphasized Avanti’s ability to handle every detail – from precise measurements to flawless installations – positioning them as the stress-free choice for designers managing high-stakes projects and retail clients seeking perfection.
- Wove client-inspired language into the website to create an immediate sense of connection, ensuring that both audiences felt seen and understood.
RESULTS
Avanti Designs refreshed messaging now captures the full breadth of their story, transforming their website into a platform that connects with both retail clients and interior designers–identified as their ideal clients.
The new copy seamlessly balances their professionalism with the warmth of a family business, giving website visitors a clear sense of Nohemi’s and Karen’s expertise, values, and attention to detail.
The headline, “Top-Notch Craftsmanship and Expertise,” paired with messaging that emphasizes their stress-free, full-service approach, has resonated with both audiences. Interior designers today see Avanti as a trusted partner who makes their projects easier, while retail clients feel confident in Avanti Designs' ability to bring their visions to life.
CLIENT
words
"We were desperately looking for a professional copywriter who could help us create clear, professional, and warm content for our website to elevate our brand’s presence.From the moment I saw Masha on Instagram, I knew she would do a great job. I'm very happy to say that the final results were absolutely perfect, and far beyond our expectations. Masha didn’t just listen to our business needs—she truly took the time to understand who we are and our passion for our work.Masha's process? Perfection! We felt an instant connection during our conversations.”
