WEBSITE COPYWRITING SUCCESS STORY
Elizabeth Drake Interiors
Full-service interior design studio in Chicago with projects nationwide
challenge
"I tend to speak from an artistic point of view, as though speaking with another designer," Elizabeth shared during our first conversation. Despite her extraordinary talent for color and over two decades of creating imaginative interiors, she found herself unable to effectively communicate with potential clients before they walked through her door.
Her website, created in 2017, functioned merely as a digital portfolio - a showcase of beautiful work but missing the crucial element of connection with potential clients.
With only 3-4 project inquiries per year, she knew her website needed to work harder at attracting ideal clients who would appreciate her bold vision and meticulous attention to architectural detail. She needed her online presence to communicate not just her artistic talents and fine arts background, but her ability to transform homes into personalized, imaginative spaces that go beyond predictable design choices.
solution
- Shifted the narrative from portfolio-focused to client-focused by uncovering what makes Elizabeth's approach transformative - her unique ability to see beyond conventional design boundaries while creating deeply livable spaces.
- Reframed her fine arts background and color expertise as practical advantages for clients, showing how her artistic eye leads to homes that are both striking and personally meaningful.
- Crafted messaging that captures the joy and imagination she brings to each project, speaking directly to clients who dream of homes that transcend the ordinary.
- Developed website copy that invites potential clients into her creative process while emphasizing her meticulous execution, attracting those who value both artistic vision and professional expertise.
RESULTS
The website now tells the story of transformation that happens when art meets home. By moving away from technical design language and focusing instead on the experience of living in a thoughtfully designed space, the messaging connects with homeowners who seek something beyond the expected.
The copy authentically captures Elizabeth's artistic spirit while grounding it in the practical reality of creating beautiful, livable homes.
Most importantly, it speaks directly to clients who appreciate bold design choices and architectural detail, helping attract the kind of projects where Elizabeth's creativity can truly shine.
CLIENT
words
"It looks great - thank you sooo much! Thank you so much for everything! I’m so excited to see how the website design and new copy look in layout!"
