WEBSITE COPYWRITING SUCCESS STORY
Home House Interiors
Residential design studio in New York
challenge
Sharon came to Masha at a pivotal moment in her business journey - she was ready to realign her brand with the sophisticated, British-influenced aesthetic that truly defined her work.
While she had built a successful interior design practice over three decades, her website had become static and uninspiring, lacking the clear messaging and engagement needed to attract her ideal clients - worldly New Yorkers who appreciate traditional craftsmanship and understated elegance with a distinctly British sensibility.
She needed a platform that would authentically capture both her design philosophy and her reserved, unpretentious personality.
solution
- Through in-depth discovery sessions and client interviews, Masha uncovered crucial insights about what draws clients to Sharon's work - from her meticulous attention to architectural integrity to her ability to create spaces that feel both sophisticated and lived-in.
- Conducted thorough voice-of-customer research by interviewing Sharon's past clients to understand their journey - what challenges they faced when looking for a designer, why they ultimately chose Sharon, and how her unique approach transformed their spaces.
- Developed brand messaging that captures Sharon's quiet confidence and British sensibility, while highlighting her distinctive "comfortably undone" aesthetic that resonates deeply with her sophisticated clientele.
- Created strategic website copy that reflects Sharon's reserved yet warm personality, articulating her unique value proposition without feeling promotional - bringing authentic British sensibility to NYC residential spaces.
RESULTS
The new website messaging for Home House Interiors effectively balances sophistication with approachability, much like Sharon herself. It authentically captures both her design expertise and her understated personality, speaking directly to clients who value craftsmanship and timeless elegance.
After close collaboration and through carefully chosen language and tone of voice, the new website now reflects the same thoughtful, detail-oriented approach that Sharon brings to every project, appealing to clients who appreciate her distinct blend of British charm and NYC sophistication.
CLIENT
words
"I hired Masha having first been introduced to her via a podcast she was a guest speaker on. Masha was incredibly easy to work with. From the very beginning, I found her to be personable and a very good listener. Her process of interviewing past clients provides an in-depth perspective and approach to her meticulous method for writing copy.
Masha worked hard and collaborated with me very closely to capture a very specific voice I was looking for for my brand. I highly recommend her."
