WEBSITE COPYWRITING SUCCESS STORY
Luxury Move Management
Moving service for homeowners, realtors and stagers in Toronto and the GTA
challenge
Mindy Applebaum realized the messaging on her Luxury Move Management website was not effectively targeting their ideal clients after attending a marketing speaker event. The site failed to build enough urgency among visitors, leading to low conversion rates. Mindy wanted her website to not only resonate with the right visitors but also inspire them to share her services with family and friends through compelling storytelling.
solution
- Held a discovery session to understand the core values and goals of Luxury Move Management.
- Streamlined the service offerings to reduce complexity, making it easier for clients to understand and select their needs.
- Interviewed clients across different audience groups to refine the targeting strategy.
- Developed new, focused compelling website copy that aligns with the luxury service positioning and the ideal target audience.
RESULTS
After a comprehensive strategy session with Mindy, market research, and client interviews, Masha understood that Luxury Move Management was far from a typical moving service. It required a unique market positioning targeting an exclusive audience who values the luxury of time and desires an effortless, efficient relocation experience. This wasn't for clients seeking "two burly men and a truck," but rather for those needing a seamless, all-in-one white-glove solution.
The new messaging positioned Luxury Move Management as a distinctive service that not only manages the move but also provides an educational component for those unfamiliar with luxury moving service. By overcoming objections and clearly outlining the process, website visitors could see the value of the service and confidently trust this expert team to handle their valuables with care.
CLIENT
words
"Masha did excellent work for me and I am thrilled with her professionalism, her process and her awesome way with words. Her writing far exceeded anything I could have come up with.
One thing I really appreciated about Masha is she had a very clear process and I always knew what to expect and when each deliverable would arrive.
Masha was on time and on budget.
I would happily work with Masha again!”
