WEBSITE COPYWRITING SUCCESS STORY
WellDone Inc
Building restoration company in Toronto and the GTA
challenge
WellDone Inc. was an already established successful building restoration company with a full suite of services for residential apartment buildings and commercial establishments. While most of their clients came from word of mouth, the company needed a brand new website that effectively illustrated their capabilities, outlined breadth of services offered, and gained trust of their ideal audience.
solution
- Comprehensive discovery session to understand the core values and goals of WellDone Inc.
- Streamlined the service offerings to reduce complexity, making it easier for clients to understand and self-select their needs.
- Define the ideal target audience
- Developed new, focused compelling website copy that aligns with the company’s mission and business objectives
RESULTS
Working with Alexander Ivanov, the company's founder and CEO, who provided invaluable industry insights, Masha crafted a messaging strategy that positions WellDone Inc. as a leading expert in building restoration.
In addition to developing new website messaging, she also coordinated with the web designer to establish a cohesive visual identity for the brand and oversaw the entire website build. The website’s messaging centers on WellDone Inc.’s core values of safety, quality, and fostering long-term relationships with clients and vendors. Today, the website clearly communicates these principles, illustrating the company's extensive services, industry expertise, and dedication to client satisfaction, successfully securing the trust of its ideal audience.
CLIENT
words
"We hired Masha Koyen from Content Vertical to do a major overhaul of our general contracting corporate website. We were very impressed by Masha's professionalism, copywriting expertise and work ethic.
The project involved some heavy lifting in terms of research of our target audience, establishing the right tone for our brand, and writing copy for the entire site. She managed the project from start to finish, liaising with a team of web developers, wrote really effective copy as well as informed the design of the website. One of the things I noticed is how easy it is to work with Masha. She is friendly, patient and creative. At the end of the project, we hired Masha on a monthly retainer to manage our social channels and blogging initiatives.”
