Ah, how we all love gorgeous websites! I’m always admiring beautifully designed sites of my peers, competitors and interior designers that I serve. The smart navigation, bold graphics, sexy fonts! But just like function is vital to a well-designed home, so is building a strategic website.
Is your website for your interior design business bringing in clients? A beautiful design might catch the eye, but if your site isn’t strategic, it’s not doing the heavy lifting. Today, we’re getting into what really makes a website work – data-driven strategy and purposeful design that actually leads visitors to take action.
Joining me is Cathleen Barnes, a website designer who’s all about results. She shares how interior designers can elevate their websites with strategic design to attract high-end clients who are ready to hire. If you’re ready for a website that goes beyond looks and starts converting, this episode is for you.
What you’ll learn in this episode
- Why most designer websites miss out on conversions and how to change that
- A powerful approach to ensure you are building a strategic website, not just an online portfolio
- How high-end clients evaluate websites differently—and what yours needs to stand out
- Strategies for a website that both attracts and converts, taking visitors from interest to action
- The importance of case studies and intentional content for building credibility
Memorable quotes:
- “Websites work in a very similar fashion… yes, they should be beautiful, but there are so many pieces that make a website strategic.”
- “An inspector tool… shows me exactly what they’re doing, what they’re clicking, and where they’re getting stuck.”
- “When you know your ideal client, you can craft focused messaging around that. They’ll read it and say, ‘I get you.'”
- “I recommend turning your portfolio into a case study… so high-end clients see the full process and results.”
- “If your website isn’t getting at least one out of every hundred visitors to take action, you’re missing out.”
- “Generic testimonials are boring… they don’t tell me anything about the outcomes.”
Key highlights:
- Understanding your ideal client is key to a high-converting website.
- A strategic website has a purpose for every page, not just aesthetics.
- Simple, purposeful navigation keeps visitors engaged.
- Transform your portfolio into case studies to showcase the design process.
- Effective use of call-to-actions can increase conversions.
- Integrating inspector tools gives insight into user behavior on the site.
- Use specific testimonials to build trust, rather than generic ones.
Connect with Cathleen:
Connect with Masha:
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
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