Have you ever felt like your design consultations should’ve sealed the deal but didn’t? Or wondered why your proposals go unanswered? In this episode, I chat with Rebecca Hay, a Toronto-based interior designer and business coach for designers, to uncover the common mistakes that prevent designers from turning leads into clients—and how you can stop losing clients
Whether it’s fumbling through discovery calls, missing the mark during consultations, or sending off proposals that fall flat, Rebecca shares actionable insights to help you overcome these challenges.
This episode is packed with strategies to ensure you’re closing deals, stop losing clients and boosting your bottom line—without feeling like you’re “selling.”
What you’ll learn
- Common mistakes in discovery calls
- How to steer initial conversations with confidence
- Leading consultations with authority
- Setting clear client expectations upfront
- Avoiding common consultation errors
- Presenting design fees with confidence
- Real-time proposal success strategies
- Turning client concerns into agreements
Memorable quotes:
- “The mistakes that I see designers making in this phone call are they fumble, they don’t take notes. They’re taking the call on the fly.”
- “You need to make it ridiculously easy for them to do business with you. You want to strike while the iron is hot when they’re excited.”
- “You need to have systems, you need to have checklists. You need to show up at the consultation with your iPad or your clipboard and say, okay, here’s how we’re going to run this today.”
- “You need to talk about money because you want to minimize, or if you can, eliminate surprises to the client.”
- “Make sure you leave time at the end to sell the client. And what I mean by that is it’s not like a sales pitch, but you need time at the end to walk them through what it’s going to look like to work with you.”
- “The biggest mistake, and I did this for years until literally only two years ago, is just sending off the proposal in an email.”
Connect with Rebecca:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
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