Are you undervaluing your services and burning out with too many clients for too little profit? Then this episode is definitely for you. I sit down with Nancy Ganzekaufer, a top business coach specializing in interior design, who shares the most common marketing mistakes that hold designers back.
Nancy shares powerful insights on why setting healthy boundaries and charging what you’re worth are essential steps to building a profitable business. She also dives deep into the importance of niching down—how focusing on a specific area of expertise can make you the go-to designer in your field and simplify your marketing efforts.
In this episode, we also chat about Profit Insiders Academy, a program that not only helps designers master their pricing and service models but also offers personalized coaching and support.
This episode of Marketing for Designers podcast is packed with actionable advice that can transform the way you market your interior design business, ensuring you avoid making marketing mistakes Nancy shares, attract the right clients and create a sustainable work-life balance.
Key takeaways:
- Learn why many designers undercharge and how it negatively impacts their business and personal life.
- Discover the importance of setting boundaries to maintain a healthy work-life balance.
- Understand how narrowing your focus can make you an expert in your field and simplify your marketing strategy.
Explore how Profit Insiders Academy, comprehensive coaching program can help you charge what you’re worth and scale your business.
Memorable quotes:
- “The most successful people in the world say ‘no’ more than they say ‘yes’. So having boundaries is key? Decide how much money you want to make.”
- “Niche is rich, and broad is broke. Everyone’s marketing too broadly. When I niched down to speak to exactly who I wanted to work with, suddenly my business opened up.”
- “Your money story is what’s dictating a lot of the way you’re charging right now. How did you grow up? What messages about money did you grow up with? Did you grow up with money, without money? What messages did your parents teach you?”
Resources Mentioned:
- Profit Insiders Academy – Details on Nancy’s program designed to help you run a more profitable and sustainable interior design business.
Connect with Nancy Ganzekaufer:
- Profit Insiders Academy – details on Nancy’s program designed to help you run a more profitable and sustainable interior design business.
- Website
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