wer of Pinterest and why it could be the tool your marketing strategy is missing.
How does Pinterest help SEO?
Pinterest is often mistaken as a social media platform when it is actually a search engine. All the content on Pinterest is searchable on Google including your bio, board and pin descriptions. As a result, the more relevant keywords you include, the more leads you can drive to your website. If a user enters mid-century modern living rooms on Google, and you’ve included mid-century modern in your keywords, Google will give priority to your Pinterest link.
How Pinterest works
Pinterest allows you to attract searches starting with a generic topic or keyword such as farmhouse kitchens. You can create a farmhouse kitchen board with pins and detailed product descriptions for all things farmhouse from cabinets to faucets and handles to lights. In hand with your design firm name and location, people in your area can find you and hopefully click your website if they like what they see. It all depends on your marketing goals. For example, if you have a shop, you can include farmhouse product pins so customers can place orders. If you want more Instagram followers, then you can include a link to your Instagram account.
Getting started on Pinterest
Getting started on Pinterest works best with the following approach:
- Research high-end clients to understand what appeals to them
- Only use high quality, professional photographs of beautifully styled projects
- Use detailed keywords when creating Pinterest boards and descriptions
- Revamp your entire bio to appeal to higher end clients, inserting relevant keywords, including your location/market
Pinterest essentials
Pinterest essentials every designer should leverage include:
- The Pinterest bio is the main page telling people who you are and where you’re located.
- The Pinterest board is where you put everything together related to the keywords you are targeting, such as farmhouse or mid-century, showing in-depth examples of an entire home reflecting this design theme.
- The Pinterest pins are used for specific inspirations such as farmhouse or mid-century lighting as part of the board with keywords relevant to your ideal clients.
Your keywords are critical and are applied to pin and board descriptions using enticing, engaging terms that encourage people to respond to your calls to action (CTA).
Pinterest and branding
Your Pinterest pins, boards and bio should all remain true to your brand voice with descriptions that allow users to learn more about you. You need to ensure that, should they click a CTA, they’ll find consistency in your brand across all channels.
Fitting Pinterest into your sales funnel
Your Pinterest pins and boards need to become part of your customer journey. Use generic, general information for the initial stages and increasingly more detail as the customer moves further down the funnel. It’s important to merge Pinterest with your other marketing efforts based on your goals at each part of the customer journey using appropriate CTAs.
Keep your Pinterest plan organized
Because you’re looking at different legs of the journey and different marketing goals, you need to map everything out to create a Pinterest plan and strategy. This ensures your Pinterest account appears organized and logical instead of chaotic and all over the map.
Deciding what you need from Pinterest
Asking negative questions such as, why aren’t clients finding me, allows you to determine what gaps in your marketing strategy Pinterest can fill. Common uses for Pinterest include:
- Increasing followers on Instagram
- Increasing website traffic
- Higher Google rankings with an SEO strategy
- Going viral with shares
Everything you do on Pinterest will rely on keywords and an effective SEO strategy you can weave into your pins, boards, and bio.
Episode highlights
Here are the highlights from this episode:
- 12:22: How does Pinterest help SEO?
- 15:30: How Pinterest works
- 19:58: When to use Pinterest
- 23:53: Getting started on Pinterest
- 25:57: Pinterest essentials
- 29:11: Pinterest and branding
- 30:08: Fitting Pinterest into your sales funnel
- 33:19: Keep your Pinterest plan organized
- 3713: Deciding what you need from Pinterest
Book a consultation to learn how you can ensure website and social posts align with your new Pinterest strategy.
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