VOICE OF CUSTOMER RESEARCH
Speak your clients'
love language
with an Ideal Client Blueprint that demystifies how they think, feel, act and make decisions
Ever wonder how to attract more dream projects with your ideal clients - and fewer pain in the ass… I mean *ahem* headache ones?
Close the gap between what you want to say and what your dream clients *actually* need to hear before they're ready to buy.
TRUSTED BY TOP DESIGN & BUILD EXPERTS
(aka my super awesome clients)
| Avenue Design Inc |
| Kelley Flynn Interior Design |
| Kendal Cavalieri Design |
| Night & Day Window Decor |
| Luxury Move Management |
| Collins & Co. Interiors |
| Maximum Design Build |
| Design Files |
| Garland Design Group |
| Erica Holmes Interiors |
| Bridget Ray Interior Design |
| Syntha Harris Interiors |
| Jennifer Wagener Interiors |
| Liv Interiors by Amanda Fasciani |
| Home House Interiors |
| Nancy Ganzekaufer Business Coaching |
| Zinnia Design Studio |
| Highglen Homes |
| Yassein Interiors |
| Avanti Designs Home Luxury Living |
| Contempo Building Corp. |
| Apex Design Build |
| Well Done Contracting Company |
Imagine if you could tap into the minds of your dream clients
And truly get to know how they think, act, make decisions, what they are afraid of… and why they choose YOU as their interior designer.
Picture being a fly on the wall for candid conversations where they dish about..
- What they loved about working with you
- What surprised them during a project
- What their journey to you looked like
- What they learned from your design process
- What they struggled and got frustrated with
- What gave them the confidence to hire you
If you could have this incredible customer intel, you'd know EXACTLY what to say and do to attract more clients like them-your dream clients. Again and again.
These clients insights would be your secret weapon that other interior designers don't have.
Instead of struggling with what to say to your audience
Get an Ideal Client Blueprint that…
Elevates your
client attraction game
Get a glimpse into how your best clients actually think and feel, so you can talk the talk, walk the walk, and attract more dream clients like them.
Gives you actionable customer insights
Go way beyond unhelpful, generic ICPs and avatars. Find out your audience's real pain points, desires and motivations - and turn these insights into marketing fuel.
Shows you exactly how to refine your positioning
Get practical recommendations you can use to leverage these insights to jumpstart marketing ideas and significantly improve your messaging.
THE GOODS YOU'LL BE GETTING
Your Ideal Client Blueprint is packed with a TON of value, including:
- Project brief for you to share questions you're eager to have answered about your ideal clients' thoughts, feelings, challenges and desires
- Up to 7 past and current client interviews, gathering critical voice of customer data that will inform the ideal client blueprint
- Thorough interview analysis to uncover similarities and overlapping insights between your clients' thoughts, motivations and actions, with a special focus on language (i.e. how they actually speak)
- Access to interview transcripts and audio recordings for easy reference to specific messages, quotes, and language nuances
- Beautifully crafted customer testimonials for each client interviewed
- A completed Ideal Client Blueprint organized by categories of pain points, challenges, hesitations, dreams and desires, with messaging strategy recommendation for each category
- 45-minute zoom call to go over the report and address any questions you may have
is this for you?
This is the perfect package for interior designers who want to…
- Get more rewarding projects with dreamy clients
- Enjoy more ease and creative freedom with clients who respect your expertise and trust your vision
- Have perfect-fit leads arrive on discovery calls pre-sold on working with you
"SOUNDS EXACTLY LIKE WHAT I NEED!"
Let's talk investment
$3,500
OR
2 equal payments of
$1,750
Your Deliverables:
- Project brief for you to share questions you're eager to have answered about your ideal clients' thoughts, feelings, challenges and desires
- Up to 7 past and current client interviews, gathering critical voice of customer data that will inform the ideal client blueprint
- Thorough interview analysis to uncover similarities and overlapping insights between your clients' thoughts, motivations and actions, with a special focus on language (i.e. how they actually speak)
- Access to interview transcripts and audio recordings for easy reference to specific messages, quotes, and language nuances
- Beautifully crafted customer testimonials for each client interviewed
- A completed Ideal Client Blueprint organized by categories of pain points, challenges, hesitations, dreams and desires, with messaging strategy recommendation for each category
- 45-minute zoom call to go over the report and address any questions you may have
"Masha has an amazing way of getting the wording of what you think people want to hear from you about your business to what they actually need to hear."
- Dr. Marco Caravaggio
"Working with Masha has been an enlightening experience - she truly helped me understand my audience and find my voice to communicate to them."
- Ellie and Christian Busker, Renovative Thinking
